Zara Larsson Launched Her First Swimwear Line
Channelling her beachy, Y2K style for MAIN ROSE.
Zara Larsson really is that girl. From huge arena tours, hot outfits, collaborations with PinkPantheress and an attitude to die for, the superstar is on a generational run right now. To top it off, the pop princess also has her own intimates brand, MAIN ROSE, which she founded last year.
Known for her beachy, Y2K-inspired stage outfits that scream hot girl summer, it makes perfect sense that the artist is now launching a swimwear line. For Larsson, summer is much more than just a season, but a full-on mindset, and this collection is an expression of that. “It felt like a natural next chapter for MAIN ROSE. This season is so inspiring to me, I would even consider it part of my identity.”
The capsule is a direct reflection of Larsson’s visual universe, with leopard and snake textures, citrus and pink tones and bodies in motion. This is a full summer immersion. With silhouettes encouraging confidence and self-expression, expect curved, scoop tops and hardware details alongside Brazilian cuts and tie-side bottoms. One highlight also includes a one-piece swimsuit reminiscent of the Baywatch era, with high-cut legs and a sculpted fit.
The drop is accompanied by a campaign shot by Charlotte Rutherford outside of Miami, unfolding as a cinematic exploration of the underwater world. We see Larsson floating in the open water before sinking below the surface, where a surreal, dreamlike experience unfolds. We know exactly what we’ll be wearing this summer.
The collection is now available via the MAIN ROSE website.
In other news, check out TRIANGL’s latest drop inspired by the Greek islands.
