Saie and Sephora Are Recovering Over 1 Million Pounds of Plastic Waste for Earth Day
Along with 11 other beauty brands.
In honor of Earth Day on April 22, Saie and Sephora are partnering to launch the Planet Beautiful 2026 initiative. With the help of cult beauty brands like Amika, ILIA, Crown Affair and more, the campaign is tackling the beauty industry’s pollution problem by funding the recovery of over 1 million pounds of plastic waste.
“The global beauty industry produces an estimated 120 billion units of packaging annually, yet only 9% is recycled, with the rest ending up in landfills or polluting ecosystems worldwide,” Saie says in a press release. “Planet Beautiful brings together brands, retailers and consumers to fund large-scale plastic recovery efforts, prevent plastic from entering ecosystems and repurpose recovered materials into durable goods.”
View this post on Instagram
In addition to recovering the plastic equivalent of 23 million lipstick tubes and 34 million mascaras, Planet Beautiful 2026 and rePurpose Global also plans to: support the creation of 2,000 jobs for women through waste programs, support local infrastructure in Kenya and donate $1 from every product sold from April 22-24 to fund plastic recovery.
With triple the amount of brands participating compared to last year, Planet Beautiful 2026 is led by Alpyn, Amika, Biossance, Caliray, Caudalie, Crown Affair, Experiment, ILIA, Nécessaire, Saie, Skinfix and Violette_FR.
In other news, Quenlin Blackwell is the face of Youth To The People’s Superfood Cleanser.
