Vuori's New Campaign Is All About Kaia Gerber
Debuting the Spring 2026 collection in curated KG style.
Following her Fall 2025 “Vuori by Kaia” collection, Kaia Gerber is the star of the activewear brand’s new campaign. Debuting the Spring 2026 collection in looks handpicked for her, the model is Vuori’s biggest muse right now, and this isn’t the last time we’ll see her in the gym-ready looks and premium fabrics the brand is known for.
The “For Kaia” campaign features similar looks to the popular collection she co-curated last year. Blue is the color of the season, with various shades ranging from cornflower to navy coloring Gerber’s essentials. Vuori’s signature fabrics are on display, with soft workout sets focusing on comfort in the form of leggings, sports bras, shorts and tees.
There’s a fashionable aspect to each look, ensuring you look good before and after your gym session. Wide leg pants with an ultra-high waistband and a simple tracksuit are perfect templates to build an outfit, whether you’re taking them to the pilates studio or not.
In a press release, Gerber said, “What I love most about Vuori starts with the fabric — it’s unbelievably soft, but it’s also how it makes you feel when you wear it. For me, getting dressed is about feeling comfortable and confident at the same time, and these pieces really live with you — from slower moments to more active ones.”
The Spring 2026 collection is available to purchase now on the Vuori website.
In other news, Zendaya co-created a collection with On.
