Ottolinger Taps Lola Leon as Its Latest 'Girlfriend'
In a campaign shot in London’s overgrown gardens.
Ottolinger’s Spring/Summer 2026 collection is made for the hot girls everywhere. Aptly titled “Girlfriend,” the collection explores female friendships as a force of survival and celebration, with a fresh campaign to embody the mood.
Lensed by Erika Kamano, the shots star musician and collaborator, Lola Leon, who was also the voice behind the brand’s FW26 show. The visuals unfold in London’s overgrown gardens with weathered brick backdrops, where Leon steps into the looks as both subject and co-author. This feels less like a fashion editorial and more like a documentation of intimacy.
Highlights include the mesh Tree of Life t-shirt and the Dragonfly gown with translucent layers that offer a certain edge. Alongside this, the deconstructed 4D Wedding dirndl and skirt feel ethereal, like an ode to Mother Nature with a sense of grounded strength. The unmanicured grass and crumbling walls capture Ottolinger’s ongoing balance between the soft and the armoured.
This collection was designed to be lived in and moved with, which Leon perfectly expresses with the wind in her hair and dirt on her hem. Head to the brand’s website for more.
In other news, check out Zara Larsson’s first swimwear line.
