Savage X Fenty Is Making Cotton Sexy Again
The Cotton Essentials line is back and better than ever.
Savage X Fenty just relaunched its Cotton Essentials line, and it’s about to be your new go-to underwear — again. Bringing a subtle sexiness to everyday undergarments, the new and improved line focuses on comfort, fit and function, but with all the style and flair we’ve come to love from the brand.
The Cotton Essentials relaunch was fueled by the Savage X Fenty buyer, with the brand conducting surveys and focus groups to see what its audience was truly looking for in their daily attire. The answer? Range, all-day wear and the same feeling of wearing the sexiest lingerie Savage X Fenty has to offer.
The latest drops arrive in ultra-soft, stretchy and breathable cotton for unending comfort, with lace trims and seamless waistbands. A wider range of silhouettes give you flexibility, from boy shorts and briefs to high leg bikinis.
The collection also includes unlined bras, padded demis and scoop bralettes in new colors and prints. With inclusivity at the heart of the brand, updated nudes offer a wider range of skin tone matches for that perfect fit.
The new Cotton Essentials line is available to purchase now on the Savage X Fenty website.
In other news, Victoria’s Secret unveiled its new summer campaign.
