Grown Alchemist Is Bottling the Scent of Tomorrowland in New Collection
See how the collaboration is bridging the gap between wellness and music culture.
It’s no secret that music festivals have been evolving over the past few years, with new holistic activities turning the typically hedonistic experience into a more fulfilling escape. As more people enjoy the benefits of this shift, Grown Alchemist teams up with Tomorrowland to create a new wellness collection that can help enhance the restorative feeling at festivals.
The range features a shampoo, body wash, body lotion and must-have hydrating face mist as well as a kit composed of compact, travel-sized miniatures. Drawing inspiration from the festival’s signature Elixir of Life fragrance, which was originally released in 2016, the products boast adaptogenic formulas that are designed to re-energize and restore balance, with ingredients including Reishi Mushroom Extract and MossCellTec™.
Beyond simply launching the collection at Tomorrowland’s series of events, Grown Alchemist will be building on the shared ethos of wellness in live music through a new platform called “Reset Your Rhythm.”
This year, Grown Alchemist will bring the concept to life at Tomorrowland’s festival events with dedicated sensory experiences, while at the brand’s retail store in Soho, London, customers can experience body and face treatments featuring the co-created product range.
Find out more about the Grown Alchemist x Tomorrowland partnership and the “Reset Your Rhythm” campaign and shop the five-piece collection on the brand’s website now.
