Susamusa's First Bikini Is Here
The London label brings its signature aesthetic to swimwear with the debut Evil Eye Bikini.
After winning over the likes of Bella Hadid, Kendall Jenner and Olivia Dean, London label Susamusa is diving into swimwear. The brand unveils its first-ever bikini, bringing its signature blend of nostalgic femininity and Persian heritage to the beach.
Dubbed the Evil Eye Bikini, the debut design takes inspiration from founder Asal Tehrani’s upbringing, where the evil eye served as a symbol of protection, luck and positive energy. Reimagined through Susamusa’s understated aesthetic, the minimalist silhouette is finished with delicate hand-blown glass evil eye beads crafted by artisans in Istanbul, adding a meaningful detail to an effortless summer staple.
For Susamusa, the launch marks a natural next step. Known for creating timeless pieces rooted in craftsmanship, the brand has built a loyal following through designs that feel personal rather than trend-driven. The Evil Eye Bikini continues that ethos, offering a swimsuit designed to be worn long after the season ends.
Accompanying the launch is a dreamy campaign photographed by Iranian-American photographer Yasmine Diba on the beaches of Malibu. Starring Amelia Kring, the sun-soaked imagery celebrates a shared appreciation for Persian culture, capturing the collection through a warm lens.
Already a favorite among fashion’s coolest dressers, Susamusa’s swimwear debut proves the label’s thoughtful approach translates just as seamlessly from daily essentials to vacation dressing. Head to the brand’s website to shop the new pieces.
In other news, check out Alo’s latest campaign starring Bella Hadid.
