Joe Iley

Creative Editor
joey.iley@hypebeast.com +852 3563 9035
Joe Iley is a Creative Editor in HYPEBEAST’s London office. Working on a range of topics from fashion to food to films, he’s also a big fan of fresh white trainers and Young Thug’s Instagram stories.
Golden Goose Looks to New York for Its Eclectic "Yeah" Sneaker
Footwear 

Golden Goose Looks to New York for Its Eclectic "Yeah" Sneaker

Big Apple Energy.
586 Hypes

Ralph Lauren Launches Collection and Podcast Series in Aid of Pink Pony Initiative
Fashion

Ralph Lauren Launches Collection and Podcast Series in Aid of Pink Pony Initiative

With proceeds going to international cancer charities.
590 Hypes

Bombay Sapphire Heads to London to Create New Mural with Artist Jo Hicks
Food Art 

Bombay Sapphire Heads to London to Create New Mural with Artist Jo Hicks

Discovering the possibilities within.
907 Hypes


London Musician Keyah/Blu is Proud to Be Different in Latest Film About Nike Shox
Footwear 

London Musician Keyah/Blu is Proud to Be Different in Latest Film About Nike Shox

“Who wants to be the same as anyone else?”
2,051 Hypes

Nike Shox Profiles New European Artists Pushing Boundaries
Footwear 

Nike Shox Profiles New European Artists Pushing Boundaries

Starring Berlin artist Charm Mone.
1,364 Hypes

Meet the DJs Breaking the Standard in the Latest Reebok MYT Campaign
Fashion 

Meet the DJs Breaking the Standard in the Latest Reebok MYT Campaign

Evolution of the underground.
1,179 Hypes


KENZO WORLD POWER Eau de Parfum Aims to Reinvent Feminine Fragrance
Fashion 

KENZO WORLD POWER Eau de Parfum Aims to Reinvent Feminine Fragrance

No flower power.
914 Hypes

Stylist Yi Ng Discusses Her Creative Approach and Working with A-COLD-WALL*
Fashion 

Stylist Yi Ng Discusses Her Creative Approach and Working with A-COLD-WALL*

Optimizing her process with the VSCO editing app.
1,122 Hypes

Angela Missoni Unveils Her Brand's Bold New Collab with adidas Running
Footwear 

Angela Missoni Unveils Her Brand's Bold New Collab with adidas Running

Form meets function.
775 Hypes

London Art Directors Fa and Fon Watkins Offer Their Take on the Nike Air Max Dia
Footwear 

London Art Directors Fa and Fon Watkins Offer Their Take on the Nike Air Max Dia

London female creatives assemble.
11,244 Hypes

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