This month sees the launch of Ralph Lauren‘s “Together in Pink” global campaign in aid of the Pink Pony Initiative, an arm of the Polo Ralph Lauren Foundation that provides support in the global fight against cancer.
International figures whose lives have been personally impacted by cancer will take part in a seven-episode podcast series discussing their experiences and offering guidance on where to find support. Guests will include Grammy-winning singer-songwriter and cancer survivor Sheryl Crow, Emmy-winning writer Suleika Jaouad, Olympic gold-medalist Nathan Adrian as well as cancer-fighters Tammy Waker and Mimi Argueta.
Alongside the podcast series Ralph Lauren will be launching the 2019 Pink Pony Collection featuring an assortment of updated classics including a “Live Love” graphic print tee as well as jackets, knitted sweats, long-sleeved Ts and jewellery. 100% of proceeds from the graphic print tee and 25% of proceeds from the wider collection will be donated to cancer charities.