Ferragamo's Latest Campaign Is All About Fancy Footwork
Let’s dance.
Celebrating the joy of freedom that dance brings, luxury Italian Fashion House Salvatore Ferragamo unveils a new capsule collection entitled “Let’s Dance.” Consisting of a diverse selection of footwear silhouettes, all built to balance comfort and style, the collection channels Ferragamo’s longstanding legacy as footwear couture specialists. The ballet flats that feature a metal buckle and the Ferragamo logo are perhaps the most traditionally “dance-related” options in the collection, while ultra-soft, lightweight lace-ups made from nappa leather offer a less formal, but no less flexible option thanks to the inbuilt elastic inserts. The iconic Ferragamo Gancini logo makes an appearance on a pair of moccasins, and the brand’s archives serve as the inspiration for both a high-heeled and low-heeled sandal, as well as a pump with a chunky heel and finally a soft nappa boot with a refracted block heel.
To launch the collection, Ferragamo has created the film above, shot by American director Danielle Lessovitz and starring contemporary dancers Anita Lorusso, Naomi Weijand and Tania Dimbelolo. The release coincided with the launch of Ferragamo’s own TikTok channel, so it’s only fitting that the brand invited its fans to show off their own style through a series of dance challenges, with appearances from some notable friends of the brand.
The “Let’s Dance” collection is available now from Ferragamo boutiques and the brand’s own web store.
