Urban Decay Celebrates Prince's Legacy With 'Purple Rain'-Inspired Makeup Collection
Beauty

Urban Decay Celebrates Prince's Legacy With 'Purple Rain'-Inspired Makeup Collection

Honoring the iconic artist’s style and unapologetic self-expression.

ColourPop Celebrates Malibu Barbie's 50th Anniversary With Makeup Collaboration
Beauty

ColourPop Celebrates Malibu Barbie's 50th Anniversary With Makeup Collaboration

Beach-inspired shades for the ultimate summer glam.

Coca-Cola x Morphe Join Forces for Co-Branded Makeup Collection
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Coca-Cola x Morphe Join Forces for Co-Branded Makeup Collection

Arriving as part of the “1971 Unity Collection” celebrating Coke’s iconic Hilltop commercial.

Zara Is Launching a Makeup Line
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Zara Is Launching a Makeup Line

The fast fashion retailer is expanding into beauty, but we’re not sold just yet.

Our Favorite Beauty Products of April 2021
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Our Favorite Beauty Products of April 2021

Makeup, skincare and haircare launches worth trying, according to HYPEBAE editors.

I'm Using Rare Beauty's "True to Myself" Eyeshadow Palette All Summer
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I'm Using Rare Beauty's "True to Myself" Eyeshadow Palette All Summer

An editor reviews Selena Gomez’s latest makeup collection.

e.l.f. Cosmetics Taps OUAI's Jen Atkin for 6-Piece Makeup Collection
Beauty

e.l.f. Cosmetics Taps OUAI's Jen Atkin for 6-Piece Makeup Collection

Essential on-the-go products to achieve a chic look.

'SpongeBob SquarePants and Friends' Venture Into Makeup and Skincare With wet n wild
Beauty

'SpongeBob SquarePants and Friends' Venture Into Makeup and Skincare With wet n wild

Who lives in a pineapple under the sea?

Selena Gomez's Rare Beauty Makes Summer Easy With New Eyeshadow Palette and Primer
Beauty

Selena Gomez's Rare Beauty Makes Summer Easy With New Eyeshadow Palette and Primer

Long-lasting, crease-free formulas to elevate your beauty game.

Byredo Introduces New Makeup Goods for Spring 2021
Beauty

Byredo Introduces New Makeup Goods for Spring 2021

A waterproof mascara, eyeliner and eyeshadow palette.

Dior Makeup Takes Inspiration From Desert Dunes for Summer 2021 Collection
Beauty

Dior Makeup Takes Inspiration From Desert Dunes for Summer 2021 Collection

Eyeshadow palettes, bronzers, lip products and more.

Too Faced Unveils New "Teddy Bare" Makeup Collection
Beauty

Too Faced Unveils New "Teddy Bare" Makeup Collection

Comprised of a 14-pan eyeshadow palette, lip plumper and bronzer.

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