Filippa K Debuts First Campaign With New Creative Director, Liisa Kessler
Fashion

Filippa K Debuts First Campaign With New Creative Director, Liisa Kessler

An homage to the Swedish tradition of ice bathing.

ATP Atelier's Summer 2022 Campaign Is a Reminder Not All Vacations Are Picture-Perfect
Fashion

ATP Atelier's Summer 2022 Campaign Is a Reminder Not All Vacations Are Picture-Perfect

The label captures its latest collection in a series of tongue-in-cheek visuals.

Weekday Taps Swedish R&B Artist Cherrie for Latest Collab
Fashion

Weekday Taps Swedish R&B Artist Cherrie for Latest Collab

A 13-piece capsule featuring outerwear, jeans, jewelry and more.

Paula Maso's Stockholm Home Offers a Fun Lesson in Color Play
Art & Design

Paula Maso's Stockholm Home Offers a Fun Lesson in Color Play

The creative director’s apartment features some impressive IKEA hacks, too.

Sabine Marcelis Designs Donut-Shaped Seats for Swedish Brand Hem
Art & Design

Sabine Marcelis Designs Donut-Shaped Seats for Swedish Brand Hem

The Boa Pouf adds a playful touch to any living space.

Get Comfy in 7-Eleven Sweden's Striped Pajamas
Fashion

Get Comfy in 7-Eleven Sweden's Striped Pajamas

A colorful loungewear set to add to your lineup.

IKEA's Plant-Based Meatballs Are Now 100% Swedish
Culture

IKEA's Plant-Based Meatballs Are Now 100% Swedish

Created to taste similar to the original Turkish recipe.

H&M Faces Investigation Following Report of Racial Discrimination
Fashion

H&M Faces Investigation Following Report of Racial Discrimination

The Swedish government is taking a closer look at the practices of the fast fashion giant.

Swedish Jewelry Label All Blues Opens First Retail Store
Fashion

Swedish Jewelry Label All Blues Opens First Retail Store

Take a look at the gorgeous and minimalist space in Stockholm.

Go Inside Acne Studios' Brand Headquarters With 100-Page Magazine
Fashion

Go Inside Acne Studios' Brand Headquarters With 100-Page Magazine

Created in collaboration with ‘A Magazine.’

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