Swedish Jewelry Label All Blues Opens First Retail Store
Take a look at the gorgeous and minimalist space in Stockholm.
Swedish label All Blues has become well-known worldwide for its unique and high-quality jewelry, and now the brand has opened its first physical retail store in Stockholm.
“We’ve been looking at opening our own store for some time but didn’t want to rush into anything before the timing was right. This was also the first place we found where we didn’t feel a need to compromise, and while the circumstances are very different from what we anticipated when signing, we’re incredibly happy to finally showcase the entire All Blues experience,” said co-founder Jacob Skragge about the retail space.
Situated in what used to be a two-story space that has now been turned into a single voluminous room, the All Blues space features a 1,300 KG glass house display in the centre of the room, framed by stripped-down walls and white terrazzo flooring. Capturing the brand’s minimal yet bold aesthetic, the retail space reflects the All Blues ethos throughout. Working closely with architect Jack Dalla Santa All Blues creative Director Fredrik Nathorst managed to translate his vision into a physical space together with the label’s creative team and Skragge.
Since its inception in 2010, All Blues has grown to become an internationally recognized label stocked at prestigious retailers including Dover Street Market, Browns, SSENSE and more. The physical store is located on Birger Jarlsgatan 2 in Stockholm, Sweden, neighbouring labels like Bottega Veneta, Gucci and Prada.
Take a look at the All Blues space in the gallery above.
All Blues
Birger Jarlsgatan 2
114 34 Stockholm, Sweden
