Sarah Jessica Parker laid scrunchies to rest in season five of Sex and the City. She deemed the hair elastic “pedestrian,” and it hasn’t been seen in high fashion since. Streetwear rebel Balenciaga is reviving the castaway accessory, stamping its logo atop for good measure.
This is no regular hair tie though. Grained lambkin is wrapped around rubber material to update the ’80s hair accessory. The brand’s tag is also printed on its surface in a silver tone for emphasis.