Glossier Is Opening Its Two-Story Flagship Store in NYC This Week
The makeup and skincare heaven will feature a Boy Brow Room.
After months in the making, the Glossier Flagship is finally opening its doors later this week in New York City. Come November 8 (Thursday), the Emily Weiss-helmed beauty company will be launching its new, two-story store located at 123 Lafayette Street. Those who’ve been following the journey of the millennial-favorite brand will probably recognize the address — formerly known as the Glossier showroom, the location is where the brand was originally founded.
Ahead of the official opening, Glossier has released a number of images that offer a preview of its newest and largest retail space. As fans of the cult-loved brand could expect, the interior of Glossier’s flagship is made up of mostly pale pink and red hues, a color palette that’s regularly employed for the brand’s product packaging — think the Glossier You perfume, the acne-fighting Zit Stick and the Lash Slick mascara.
Similar to its New York concept store opened during the holiday season in 2017, the Glossier Flagship will offer not only shoppable products but also interactive experiences. As reported by Forbes, visitors can expect to find a room dedicated to one of Glossier’s best-selling products, the Boy Brow, where they’re encouraged to “create social content and start conversations” with other Glossier enthusiasts.
For those who reside outside of the U.S., look to Glossier’s web store for all your favorite products. In addition to Canada, the U.K., Sweden, Ireland and Denmark, the brand has recently started shipping to France.
123 Lafayette St., Penthouse
New York, NY 10013