Juicy Couture made its debut at New York Fashion Week to prove the brand you grew up with is more than just ’90s nostalgia. While a relevant chapter to its story, 2018 is about new beginnings and that starts with creative director Jamie Mizrahi.
The 38 looks that walked down dabbled in all decades. ’70s pink sequins played with its signature tracksuits and cheetah print but the collection also had a grown-up moral told in silks and rich leather. Lighthearted yes, but Mizrahi also made an honest observation:
“Street culture is such an important part of fashion right now so why isn’t the brand that invented it for women a massive part of the conversation?”
From styling to backstage, go behind-the-scenes into the show’s making at Hotel Wolcott in New York City in the video above. Forever track.
- Philip-Daniel Ducasse
- Lily Chen
- Jade Chung
- Rony Alwin/@ronyalwin