Rihanna Officially Confirms the Launch of Her Lingerie Brand Savage X Fenty
Time to get excited, Bad Gals.
Having seen a number of mysterious teasers over the past week, fans have started to figure out what Rihanna is up to next. It wasn’t until today, however, that the Bad Gal herself officially confirms the upcoming launch of her namesake lingerie brand, Savage X Fenty.
With the release of her final collaborative range with PUMA this Spring/Summer 2018 season, the multi-hyphenate pop star is ready to hop on a new fashion gig by debuting her very own intimates line. Earlier this week, RiRi created a new Instagram account for Savage X Fenty and even shared a sneak peek at the products, including a white bra and a matching set in black.
Taking to her social media channels, Rihanna now finally announces her latest project. “We bout to light this up sis!! … introducing @SAVAGEXFENTY lingerie coming soon,” the “Wild Thoughts” artist writes on Twitter and Instagram. She also prompts fans to sign up immediately at savagex.com for any further updates. Watch below for the newest teaser from Savage X Fenty, and keep your eyes peeled for more from the underwear line.
In the meantime, take a look at our roundup of all the times Rihanna wore a mask and absolutely slayed.
— Rihanna (@rihanna) April 20, 2018