For the Fall/Winter 2018 season, her brand collaborated with Amazon on a surprise apparel capsule and with Beats by Dre, on orange headphones. The collection – including the 33 looks that walked the runway – collectively make up the “NOBO” collection.
In her own words:
“NOBO means northbound. I grew up in Seattle and I had a chance to go out there last summer, and it was just nice being back in the northwest of America where I grew up. I was super inspired by nature. I wanted to do a collection trekking back into my old memories.”
NOBO was thus a weather-conscious look, with outerwear tailored to temperate conditions. Oversized and with a sportswear-backed inspiration palette, the collection was edged in mired grunge.
Go backstage into the show’s making above and stay tuned to hear what is next. In other AMBUSH news, its Golden Week showcase reinterpreted Cartier‘s beloved Love bracelet.
- Lily Chen
- Frederick McHenry