Proenza Schouler Heads to the Beach in Its Latest PSWL Lookbook

Featuring Sonic Youth’s Kim Gordon and her daughter Coco.

Fashion
1,024 Hypes

Last year, Proenza Schouler launched its new PSWL line fronted by Chloe Sevigny, and now the brand is back with its latest collection. This time around, PSWL has tapped Sonic Youth’s Kim Gordon as well as her daughter Coco Gordon Moore to star in the Spring campaign, featuring denim pieces, raincoat-inspired jackets emblazoned with text, as well as graphic T-shirts. Perfect for mixing and matching, the collection is filled with a selection of spring staples.

The collection is set to arrive in three drops, coming in May, July and September. The first drop is now available for purchase online at Proenza Schouler, where they retail between $195 USD and $375 USD. Peep the lookbook in the gallery above.

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Photographer
Clara Balzary
Model
Kim Gordon and Coco Gordon Moore
Creative
Jen Brill Studio
Hair Stylist
Ramsell Martinez
Make-Up
Sandy Ganzer

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