Cult makeup brand Tarte previously received criticism after releasing its Shape Tape foundation in only 15, non-inclusive shades, and now it seems like the label has learned from its mistakes. Tarte just announced that it will be releasing its popular Amazonian Clay foundation in a total of 40 shades, showcasing shades from fair to deep. The new hues are also titled by a letter and a number, making them easy to understand and navigate. The foundation range also includes five different undertones: beige (pink), sand (yellow), neutral, honey (peach), and golden.
Not only is the brand releasing an inclusive lineup of foundation, Tarte will also be re-launching the Creaseless Concealer in a total of 30 hues, equipped with a new wand and design. Last but not least, the brand’s cult-favorite Shape Tape concealer will jump from 14 shades to a whopping 30, meaning that the brand will finally cater to a wider audience by providing an extensive range of options.
To go along with the release, Tarte also released a guide that explains how to find your foundation shade, as well as the limited-time-only discount code “CLAY35” that can be used to cop the product with a 35-percent discount online. Take a look at the upcoming beauty must-haves below, and get excited to try them out.