After the news that Kanye West sold $500K USD worth of merch in just 30 minutes, it seems smart that the artist would follow suit by releasing additional merchandise. This time, West has teamed up with collaborator Kid Cudi on a line of commemorative products for their album, Kids See Ghosts.
Initially, this exclusive merch was only gifted to attendees at the album’s Los Angeles listening party, but now there’s a wider release, fans worldwide can cash in. The selection consists of a coach jacket, hoodie and a long-sleeve tee, designed by Virgil Abloh and Takashi Murakami, who also produced the cover art for Kids See Ghosts. The coach jacket is seen in a dark, black hue but the hoodie and top arrive in a lighter, blush pink that seems reminiscent of the YEEZY color palette and have the album title scrawled across the arm in red text.