Palace x adidas Originals Head to Wimbledon with New Tennis Collaboration
Although sports fans all around the globe right now are captivated by the World Cup, let us not forget that one of the most prestigious international tennis tournaments has just commenced. Taking place in London every year, Wimbledon has gained repute as one of the sport’s most respected competitions – its past champions include both Serena and Venus Williams.
In celebration of the big event, Palace has just unveiled its latest collection with adidas Originals. This time around, the long-time collaborators will be releasing a tennis kit that will be worn by all adidas tennis players during Wimbledon (which incidentally kicks off today). The campaign is modeled by Palace skateboarder Blondey McCoy and Wimbledon 2017 champion Garbiñe Muguruza, both seen sporting a selection of athletic garments. From quarter-zip polo shirts and sweatbands, to tracksuits and bucket hats, the extensive range includes pieces perfect for styling both on and off court. Additional items in the program include a dual-branded umbrella, as well as limited edition tennis balls.
The full Palace x adidas Originals collection will drop in-store and online at the Palace web store (as well as at its Japan web store) on July 3 at 11 a.m. local time. You can browse through the full lookbook in the gallery above, and can view the quirky campaign video below.
For more from adidas, don’t miss Y-3’s latest SS19 presentation shown at Paris Fashion Week Men’s.