Footwear

Nike's Iridescent Violet Air Max 1 Is Pure Magic

Peep the logo-heavy details.

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Nike's Iridescent Violet Air Max 1 Is Pure Magic

Peep the logo-heavy details.

Nike has gone all-in on the logo-mania trend this year, and this iridescent violet sneaker is no exception. Arriving in black and purple, it’s the perfect way to add a touch of magic to your rotation.

The classic Air Max 1 silhouette remains the same, but features a black leather upper contrasted by shimmering lilac details on the Swoosh and panels on the heel and mudguard. Subtle Nike logos appear throughout, with a holographic finish, and dark purple-tone laces add to the mystical appeal. Black branding on the tongue and the embroidered logo upon the heel add to the trend-led look, and beneath lies a bulky, black midsole with visible Air Max bubbles.

Get a closer look at this stunning Nike Air Max 1 in the gallery above – there are no official release details yet but stay tuned to hear when it will drop on Nike.com. Have you seen the Air Max 97 that’s covered in hidden reflective logos yet?

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