Beauty

Lana Del Rey Stars in Gucci Beauty's New Fragrance Campaign Alongside Jared Leto

Watch the #ForeverGuilty clip here.

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2,355 Hypes

Lana Del Rey Stars in Gucci Beauty's New Fragrance Campaign Alongside Jared Leto

Watch the #ForeverGuilty clip here.

Gucci Beauty has released a new short film for the Gucci Guilty fragrance starring Lana Del Rey and Jared Leto. The #ForeverGuilty clip is shot by Glen Luchford and creative directed by Alessandro Michele. Americana is the theme of the shoot depicting Del Ray as a ’50s housewife with Leto as her partner. We see the two in a laundry mat, grocery store and diner dressed in the latest apparel from the Italian luxury brand. We also catch glimpses of the new Gucci Guilty Pour Femme and Pour Homme fragrances that each arrive in a sleek metallic bottle. In true Michele fashion a tiger and ostrich make an appearance referencing his love for wildlife which have made its way into the label’s graphic identity.

Peep the campaign below and also be sure to check out Gucci’s “Year of Pig” collection for Chinese New Year.

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