Lana Del Rey Stars in Gucci Beauty's New Fragrance Campaign Alongside Jared Leto

Watch the #ForeverGuilty clip here.

Beauty
2,168 Hypes

Gucci Beauty has released a new short film for the Gucci Guilty fragrance starring Lana Del Rey and Jared Leto. The #ForeverGuilty clip is shot by Glen Luchford and creative directed by Alessandro Michele. Americana is the theme of the shoot depicting Del Ray as a ’50s housewife with Leto as her partner. We see the two in a laundry mat, grocery store and diner dressed in the latest apparel from the Italian luxury brand. We also catch glimpses of the new Gucci Guilty Pour Femme and Pour Homme fragrances that each arrive in a sleek metallic bottle. In true Michele fashion a tiger and ostrich make an appearance referencing his love for wildlife which have made its way into the label’s graphic identity.

Peep the campaign below and also be sure to check out Gucci’s “Year of Pig” collection for Chinese New Year.

 

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Presenting #ForeverGuilty. Academy award-winning actor and musician @jaredleto is joined by multi-platinum singer songwriter @lanadelrey in the new campaign by @_glen_luchford, with a cameo appearance by @courtneylove. Featuring familiar American scenarios, filmed in Los Angeles, they play individuals who live and love outside of social conformism to embody the #GucciGuilty fragrances Gucci Guilty Pour Homme and Gucci Guilty Pour Femme. #GucciBeauty #AlessandroMichele Discover more through link in bio. Creative director: @alessandro_michele Art director: @christophersimmonds Track Title: “The Swag” Artist: Link Wray & The Wray Men Composer/Arranger: Mark Cooper (aka Milton Grant) and Fred L. Wray Jr.

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