With several stores already across Denmark and one in Berlin, Danish label Wood Wood has just set up shop in London. The flagship UK store, designed by Copenhagen-based architecture and design studio Spacon & X, is in the center of the city’s bustling shopping neighbourhood, Soho.
The bright and spacious interior will be home to the label’s in-house brand as well as brands like Undercover, Nike, adidas Originals, Baserange, Tom Wood and more. As well as a store, the Soho location will function as a showroom and creative space for Wood Wood.
Discussing the London store opening, Wood Wood creative director Karl Oskar-Olsen shared the following insight:
“English music and subcultures alongside the English iconic heritage of clothes and fashion have always been a huge source of inspiration for Wood Wood. Not only within our collections but also in the way we create the output of our brand mix in our stores. The opening of the Wood Wood London store in Soho will define us as brand in the next period of our journey, and I’m looking forward to this adventure with great anticipation and humbleness.”
Take a look through the store in the imagery above and be sure to stop by when you’re in the British capital. In related news, have you heard that adidas and Prada have teamed up for a collaboration?
Wood Wood London
33-35 Brewer Street