KITH has just revealed that it will be partnering with Selfridges to open a store in London this year. The new space will mark the brand’s eight location, and will be housed in a custom-build designed with Snarkitecture. The location will resemble the New York-based brand’s signature aesthetic and design, and will embody the same shopping experience as the other stores scattered throughout the U.S. Of course, the new space will also feature a number of classic KITH features such as 100 Jordan 8 casts and more.
In addition to the store space, the Selfridges branch will also include a KITH Treats location, which will mark the cereal bar’s second international space following its opening in Tokyo. Set to open on April 5, the London store will be the only locatio to stock the brand’s entire Russell collaboration.
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We started from a 800 sq ft space in Brooklyn 8 years ago. Today we have 7 stores, each uncompromising of the vision. I’m proud to announce that our 8th store will plant our flag internationally for the first time. After executing our shop-in-shop concept in two of the most iconic retailers in the US, we’re expanding the narrative to one of the perennial shopping destinations in the world. There’s no other retailer/team that I felt could help us bring our signature shopping experience across the pond for the first time, and I’m thankful for their trust to make this dream a reality. The Kith Shop at Selfridges opens April 5th. Here we come ??