Stine Goya Launches Her First UK Pop-Up
Bringing Scandinavian style to Selfridges.
Danish designer Stine Goya is finally bringing her namesake clothing label to London. Since the launch of the brand in 2006, it has quickly become a must-have imprint for those looking to adopt the ultra-chic Scandinavian aesthetic and style. Now, the brand is coming to London partnering up with Selfridges for an exclusive UK pop-up store.
The collaboration will mark the first time Stine Goya has a standalone space at the huge retailer, and the interior is inspired by Renzo Mongiardino and designed by London-based Isabel + Helen, who have previously worked with Hermès, Craig Green and more.
The Stine Goya pop-up is now open in Selfridges, where you’ll be able to shop the designer’s full collections. If you’ve missed it, Pat McGrath is also coming to Selfridges this month.
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LONDON NEWS ?So excited to announce our UK debut with an exclusive pop-up shop at @theofficialselfridges ? We teamed up with the brilliant Londoner & Fashion Writer @susiebubble to celebrate our new pop-up shop & a shared love for bold and expressive colors ? Come visit our pink universe on the 3rd floor over the next six weeks and shop the #goyapalazzo collection ? #stinegoya #goyasphere #selfridgeslondon #selfridges ?@charliekwai