Stine Goya Launches Her First UK Pop-Up

Bringing Scandinavian style to Selfridges.

929 Hypes

Danish designer Stine Goya is finally bringing her namesake clothing label to London. Since the launch of the brand in 2006, it has quickly become a must-have imprint for those looking to adopt the ultra-chic Scandinavian aesthetic and style. Now, the brand is coming to London partnering up with Selfridges for an exclusive UK pop-up store.

The collaboration will mark the first time Stine Goya has a standalone space at the huge retailer, and the interior is inspired by Renzo Mongiardino and designed by London-based Isabel + Helen, who have previously worked with Hermès, Craig Green and more.

The Stine Goya pop-up is now open in Selfridges, where you’ll be able to shop the designer’s full collections. If you’ve missed it, Pat McGrath is also coming to Selfridges this month.

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