Stine Goya Launches Her First UK Pop-Up

Bringing Scandinavian style to Selfridges.

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1,338 Hypes

Stine Goya Launches Her First UK Pop-Up

Bringing Scandinavian style to Selfridges.

Danish designer Stine Goya is finally bringing her namesake clothing label to London. Since the launch of the brand in 2006, it has quickly become a must-have imprint for those looking to adopt the ultra-chic Scandinavian aesthetic and style. Now, the brand is coming to London partnering up with Selfridges for an exclusive UK pop-up store.

The collaboration will mark the first time Stine Goya has a standalone space at the huge retailer, and the interior is inspired by Renzo Mongiardino and designed by London-based Isabel + Helen, who have previously worked with Hermès, Craig Green and more.

The Stine Goya pop-up is now open in Selfridges, where you’ll be able to shop the designer’s full collections. If you’ve missed it, Pat McGrath is also coming to Selfridges this month.

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