Fashion

Serena Williams Will Play at Wimbledon with a Sparkly New Swarovski x Nike Brooch

The “Broosh.”

By
2,695 Hypes

Serena Williams Will Play at Wimbledon with a Sparkly New Swarovski x Nike Brooch

The “Broosh.”

With Wimbledon kicking off next Monday, Nike has revealed a sneak peek of Serena Williams‘ outfit featuring a sparkly brooch created in collaboration with Swarovski. The tennis star will be wearing a sweater-knit, textured white dress along with a Swoosh brooch adorned with 34 crystals, symbolizing the age at which Williams won her most recent London Grand Slam in 2016.

Abby Swancutt, Global Design Director for NikeCourt, took inspiration from past generations for this sparkly new accessory dubbed the “Broosh.” “I also wanted her to feel like it was something her grandmother could have worn, but of course give it a modern spin and make it just right for Serena.”

Williams, who will be aiming for her 24th Grand Slam title this year, hasn’t played since her third round defeat at the French Open last month where she wore a graphic Off-White™ cape designed by Virgil Abloh. Stay tuned for updates as the Wimbledon season begins.

Read Full Article
Share this article

What to Read Next

The Best 'Stranger Things' Merch You Can Shop Now: Nike, Coca-Cola & More
Film & TV

The Best 'Stranger Things' Merch You Can Shop Now: Nike, Coca-Cola & More

In honor of Season 3 of the cult-favorite Netflix series.
11,018 Hypes

The Designer Handbags Your Favorite K-Pop Celebrities Are Wearing This Summer
Music 

The Designer Handbags Your Favorite K-Pop Celebrities Are Wearing This Summer

Covetable styles from CELINE, Burberry, Loewe and more.
10,347 Hypes

What Is Emily Ratajkowski's Estimated Net Worth?
Culture

What Is Emily Ratajkowski's Estimated Net Worth?

Model, actress and now entrepreneur, her portfolio and earnings just keep growing.
9,401 Hypes

Nike's Tactical Sneaker Collaboration With ALYX's Matthew Williams Is Here
Footwear

Nike's Tactical Sneaker Collaboration With ALYX's Matthew Williams Is Here

Arriving in black and white colorways.
5,109 Hypes

KITH Women Releases a "Summer Sport" Capsule Featuring Neon Separates
Fashion

KITH Women Releases a "Summer Sport" Capsule Featuring Neon Separates

Arriving with a collaboration with Australian swim brand Myra Swim.
2,225 Hypes

Todrick Hall Is the Trailblazer Paving the Way for Young LGBTQ+ Creatives
Music 

Todrick Hall Is the Trailblazer Paving the Way for Young LGBTQ+ Creatives

We speak to the actor, musician, dancer and all-around superstar.
1,504 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.