It looks like Kanye West is looking to expand his empire beyond YEEZY – the rapper reportedly filed to register “Sunday Service” as a new brand, according to TMZ. This follows his now-famous series of religious services that have been running every Sunday for the past months.
The trademark application, filed on July 19, attempts to register the name for items like shirts, jackets, dresses, loungewear, footwear, headwear and more. This doesn’t come as big of a surprise, as ‘Ye previously sold merchandise during his performance at Coachella on Easter Sunday. Pieces included hoodies printed with religion-themed slogans, which were priced around $165 USD to $225 USD, and socks priced at $50 USD. In addition to “Sunday Service,” the musician also filed to use the phrase “Half Beast” for toys and televised or online entertainment.
As nothing official has been announced, stay tuned as more details surface. Meanwhile, take a close look at the adidas YEEZY BOOST 700 in “Magnet.”