Off-White™ Launches a New Label, L/AB c/o Off-White™
Putting emerging creatives front and center.
Off-White™ is expanding its universe with the launch of L/AB c/o Off-White™, a new label designed to empower the next generation of creatives. Debuting for Fall 2026, the brand reimagines the house’s signature streetwear DNA through a more accessible lens, placing collaboration, experimentation and community at its core.
Inspired by “Laboratory of Fun,” the creative philosophy that shaped Off-White™’s early identity, L/AB c/o Off-White™ positions itself as a blank canvas rather than a finished product. Instead of chasing trends or perfection, the label encourages wearers to reinterpret and remix its pieces through their own perspective.
The debut lineup focuses on elevated everyday essentials for men and women, including T-shirts, hoodies, tracksuits, sneakers, outerwear and underwear. While rooted in Off-White™’s familiar codes of sport, music and fashion, the collection is designed as a foundation for self-expression, offering a more democratic entry point into the brand’s world.
To mark the launch, Off-White™unveiled a campaign shot in Berlin by Services Généraux, celebrating the energy of creative communities in motion. Featuring musicians JT, Glaive and PZ alongside models Vivian Jenna Wilson, Mazzy Joya and Julez Smith, plus creator Jay Guapõ, the campaign reflects the label’s commitment to emerging voices shaping culture today.
L/AB c/o Off-White™ launches globally on June 29 via its dedicated website and select retail partners.
In other news, check out our favorite shows from men’s fashion week SS27.
