Fashion

Gucci Surpasses Off-White™ as World's Hottest Brand for Q2 2019

Also revealing that Beyoncé and Rihanna were the most powerful forces in fashion.

3,337

Gucci Surpasses Off-White™ as World's Hottest Brand for Q2 2019

Also revealing that Beyoncé and Rihanna were the most powerful forces in fashion.

Lyst has just revealed its latest quarterly index, this time seeing Gucci return to the top of the “Hottest Brand” list, replacing Virgil Abloh‘s streetwear imprint Off-White™. This marks Gucci’s fifth time in the top within the last two years, and joining the Italian label in the top five are Balenciaga, Valentino, Prada and Off-White™, which snagged the second place.

The index also states that Beyoncé and Rihanna were the most powerful forces in fashion, and Lyst reports that adidas’ social impressions grew by 61% following Bey’s collaboration announcement. Two weeks later Rihanna revealed her LVMH label Fenty, which saw more than 5,000 media articles within its first month of operation.

As for the top 10 hottest products, Off-White™’s Jitney bag, Teva’s Hurricane sandals, Chloe C bag, adidas x Ji Won Choi‘s bodysuit and Bottega Veneta‘s The Pouch landed in the top 5.

Take a look at the full Lyst Q2 index report here.

Read Full Article
Text By
Share this article

What to Read Next

Katy Perry’s "Dark Horse" Loses Copyright Battle Against Christian Rapper
Music

Katy Perry’s "Dark Horse" Loses Copyright Battle Against Christian Rapper

The decision was unanimous.

Nike's “Evolution of the Swoosh” Collection Features All the Must-Have Silhouettes
Footwear

Nike's “Evolution of the Swoosh” Collection Features All the Must-Have Silhouettes

Take a look at the “Script Swoosh,” “Sunburst” and “Swoosh Chain” packs.

G-Dragon's PEACEMINUSONE Unveils An Upcoming Nike Air Force 1 Collab
Footwear

G-Dragon's PEACEMINUSONE Unveils An Upcoming Nike Air Force 1 Collab

The K-pop star is currently serving in the Korean army.

Pyer Moss Designer Kerby Jean-Raymond Just Landed an Artistic Director Role at Reebok
Fashion

Pyer Moss Designer Kerby Jean-Raymond Just Landed an Artistic Director Role at Reebok

In addition to extending the Reebok by Pyer Moss partnership.

Here's a First Look at adidas' YEEZY 500 in "Bone White"
Footwear

Here's a First Look at adidas' YEEZY 500 in "Bone White"

Reminiscent of its popular “Blush” silhouette.

Balenciaga's Triple-S Designer Debuts Shoes 53045's Bump’Air in "Green Giant"
Footwear

Balenciaga's Triple-S Designer Debuts Shoes 53045's Bump’Air in "Green Giant"

The chunky sneaker trend is still going strong.

adidas Originals' Superstar Sneaker in Sky Blue Is Your Next Go-To Classic
Footwear

adidas Originals' Superstar Sneaker in Sky Blue Is Your Next Go-To Classic

Pair it with any outfit.

Move Over Fashion, London Beauty Week Is Making Its Debut This September
Beauty

Move Over Fashion, London Beauty Week Is Making Its Debut This September

The city is home to brands like Charlotte Tilbury, Tom Ford Beauty, Jo Malone & Deciem.

Elevate Your Sneaker Game with Gucci's Flashtrek Velvet Sneakers
Footwear

Elevate Your Sneaker Game with Gucci's Flashtrek Velvet Sneakers

Embellished with green crystals.


More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.