Gucci Surpasses Off-White™ as World's Hottest Brand for Q2 2019

Also revealing that Beyoncé and Rihanna were the most powerful forces in fashion.

Fashion
1,108 Hypes

Lyst has just revealed its latest quarterly index, this time seeing Gucci return to the top of the “Hottest Brand” list, replacing Virgil Abloh‘s streetwear imprint Off-White™. This marks Gucci’s fifth time in the top within the last two years, and joining the Italian label in the top five are Balenciaga, Valentino, Prada and Off-White™, which snagged the second place.

The index also states that Beyoncé and Rihanna were the most powerful forces in fashion, and Lyst reports that adidas’ social impressions grew by 61% following Bey’s collaboration announcement. Two weeks later Rihanna revealed her LVMH label Fenty, which saw more than 5,000 media articles within its first month of operation.

As for the top 10 hottest products, Off-White™’s Jitney bag, Teva’s Hurricane sandals, Chloe C bag, adidas x Ji Won Choi‘s bodysuit and Bottega Veneta‘s The Pouch landed in the top 5.

Take a look at the full Lyst Q2 index report here.

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