Pat McGrath Labs just launched its Skin Fetish: Sublime Perfection’s campaign for its new foundation. In celebration, Pat McGrath’s recent venture is heralded by a whole team of new McGrath Muses, meant to celebrate the brand’s beauty vision.
Said team includes Sonjdra Deluxe, Damian Hurley, Violet Chachki and more in a campaign directed and photographed by Steven Meisel. The beauty and fashion icons pose, vogue and sashay while wearing the new collection. The video itself is set to a ’50s jazz beat while narrated by McGrath herself. Each look was tailored to the model’s personality and personal aesthetic. For example, Chachki’s look features her signature cut-crease, winged liner and ’50s inspired lip.
In the brand statement, the makeup mogul explained the incredible release:
“To realize a campaign with Steven Meisel is a monumental moment – and an incredible visual culmination of my body of work. To have Meisel’s fierce and disruptive aesthetic, eye for fresh talent, and prolific, unparalleled approach to beauty is a dream come true. It is an honour and a privilege to introduce my first foundation skin system to the world via a campaign by the legendary StevenMeisel. Working with our amazing cast including Sonjdra, Damian, Violet, Zheng, Shanelle, Blesnya and Primose, has been simply magical and made this set so fun and easy – being surrounded by a luminary lineup of divine beauties who are McGrath Muses.”
Watch the campaign in the video above.