Hailey Bieber Is the Star of Alexander Wang x BVLGARI's Handbag Campaign
Here’s your first look at the luxury bag collection.
After announcing a sunglasses collection with Gentle Monster, Alexander Wang is on a roll with collaborations this season. Revealed in a campaign starring It-model Hailey Bieber, Alexander Wang x BVLGARI have given us a first look at its upcoming bag collection.
Titled “Serpenti Through the Eyes of Alexander Wang,” the designer bag range is Alexander Wang’s interpretation of BVLGARI’s iconic Serpenti Forever Bag. In the lookbook imagery, Hailey Bieber models the bag in a stark jewelry store setting, fitting into jewelry cases and glass boxes. She’s styled in monochrome outfits with leather pieces as well as pops of snake print and pastels that complement the bag range. Alexander Wang released the following statement about the collection:
“When BVLGARI approached me to collaborate, I knew I wanted to create something that focused on the everyday overlooked items when purchasing luxury goods and transform it into something desirable for a global consumer of all ages.”
The limited-edition lineup includes six bag styles. The Belt Bag is the hero piece of the collection, featuring detachable straps that can be worn around the waist, over the shoulder or cross-body. Two shoulder bags arrive — the Duette with two flaps and the Tripeplette with three flaps. A Shopping Tote arrives in three sizes, and an all-new silhouette, the Minaudière, nods to BVLGARI’s heritage as a jeweler and is shaped like a jewelry box with braclet attachments. Last but not least, the Two-In-One Satchel is reminiscent of luxury drawstring dust bags. All the bags are crafted from leather and characterized by gold serpent closures and four colorway themes of black, white, mint green and python print.
Alexander Wang x BVLGARI’s “Serpenti Through the Eyes of Alexander Wang” collection is set to launch in September during New York Fashion Week. While you’re waiting, check out Burberry’s new card case mini bag.