Calling all Levi’s lovers: the beloved denim brand will be the subject of a San Francisco exhibition next year. According to WWD, the Contemporary Jewish Museum will be displaying archival pieces of the famed American jeans maker. The exhibition has been titled “Levi Strauss: A History of American Style.”
The exhibit will showcase more than 150 items including vintage clothing, advertisements and promotional materials, and items related to the life of the brand’s founder, Levi Strauss. In addition, guests will discover the story of the Bavarian Jewish dry goods merchant in 19th-century San Francisco, the origin of his iconic blue jeans, as well as how the wardrobe staple has influenced American style and shaped its identity.
The “Levi Strauss: A History of American Style” exhibition will be making its debut on February 13 and will run until August 9, 2020.
In other fashion-related news, it’s recently reported that Rihanna bought an entire archive of Kimora Lee Simmons’ Baby Phat line.