Kraft Mac & Cheese Has Launched Its Very Own Board Game
Play with your food.
The Kraft Heinz Company has launched a series of family-friendly games encouraging customers to play with their food. Riffing off its most popular products, the company is bundling together three games — one centered around Heinz Ketchup, the other around JELL-O and the last paying homage to Kraft Mac & Cheese — in a new Kraft Heinz Variety Game Pack.
The Kraft Macaroni & Cheese Game is a dice and card-based challenge featuring noodle-decorated cards and a “Cheesasaurus Rex” piece that must make its way up the “Noodle Meter.” With the Heinz Ketchup Dice Game, put your luck to the test and roll the dice to collect as much ketchup as possible. Lastly, the JELL-O Jiggler Slap Game will keep everyone on the edge of their seats as players are challenged to slap the correct card on the gelatin flavor that’s called out to win.
Take a look at the Kraft Heinz Variety Game Pack above. The board games are available exclusively at Target.