Culture

Sanrio's Latest Hello Kitty Collaboration Is Making Us Hungry

Cup Noodles, anyone?

12,369 Hypes

Sanrio's Latest Hello Kitty Collaboration Is Making Us Hungry

Cup Noodles, anyone?

Sanrio has dropped an adorable capsule collection celebrating everyone’s favorite late night snack: instant ramen. In a new collaboration with Cup Noodles and Top Ramen, Hello Kitty and Gudetama appear on T-shirts and sweaters decorated with the fan favorite food.

A pink pullover is adorned with Hello Kitty sitting in a bowl of Cup Noodles while a long-sleeve T-shirt shows the cartoon cat chowing down on the snack with a fork. Gudetama, the lazy egg, takes center stage on a blue sweatshirt, depicting the character lounging in a bowl of broth. A yellow T-shirt riffs on the saying, “Which came first: the chicken or the egg?” with a graphic of Gudetama disguised as poultry.

Sanrio’s Hello Kitty x Cup Noodles and Gudetama x Top Ramen collaborations range from approximately $20 to $40 USD at the Nissin Foods website.

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