Culture

Sanrio's Latest Hello Kitty Collaboration Is Making Us Hungry

Cup Noodles, anyone?

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11,768 Hypes

Sanrio's Latest Hello Kitty Collaboration Is Making Us Hungry

Cup Noodles, anyone?

Sanrio has dropped an adorable capsule collection celebrating everyone’s favorite late night snack: instant ramen. In a new collaboration with Cup Noodles and Top Ramen, Hello Kitty and Gudetama appear on T-shirts and sweaters decorated with the fan favorite food.

A pink pullover is adorned with Hello Kitty sitting in a bowl of Cup Noodles while a long-sleeve T-shirt shows the cartoon cat chowing down on the snack with a fork. Gudetama, the lazy egg, takes center stage on a blue sweatshirt, depicting the character lounging in a bowl of broth. A yellow T-shirt riffs on the saying, “Which came first: the chicken or the egg?” with a graphic of Gudetama disguised as poultry.

Sanrio’s Hello Kitty x Cup Noodles and Gudetama x Top Ramen collaborations range from approximately $20 to $40 USD at the Nissin Foods website.

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