Fashion

Condé Nast Promotes Anna Wintour to Chief Content Officer, Bolstering Her Reign

The move comes as a surprise considering Wintour’s antiquated approach to diversity and inclusion.

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Condé Nast, the global media company that owns titles including VogueGQ and Vanity Fair, has promoted Anna Wintour to chief content officer, a role in which she will oversee content from all of the company’s publications except for The New Yorker. The move bolsters Wintour’s reign over the media conglomerate, which already employs the British mogul as its global content advisor, artistic director and editor-in-chief of Vogue U.S.

Wintour’s appointment comes as a surprise considering the fair amount of backlash she and Vogue received following George Floyd‘s murder in late May this year. In June, the EIC issued an apology to her staff, acknowledging that Vogue has “not found enough ways to elevate and give space to Black editors, writers, photographers, designers and other creators.” However, The New York Times spoke to several of the editor’s former employees who recounted their experiences of racism — sometimes subtle, and at other times glaringly inappropriate — while working at the publication. In a separate article, Ginia Bellafante of the Times wrote of Wintour’s apology: “For someone who had seemed so averse to activism as the world has roiled from inequality for years, it felt like a desperate grasp for relevance.”

Another, more fitting promotion was given to British Vogue‘s Edward Enninful, the publication’s first Black editor-in-chief. Enninful now serves as the magazine’s European editorial director, overseeing content for France, Germany, Spain and Italy.

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