Fashion

Bella Hadid Fronts Helmut Lang's SS20 Campaign Shot By Ethan James Green

The model’s first time working with the well-renowned photographer.

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Bella Hadid Fronts Helmut Lang's SS20 Campaign Shot By Ethan James Green

The model’s first time working with the well-renowned photographer.

Recently introducing its Fall/Winter 2020 collection with a photo exhibition instead of a fashion show, Helmut Lang has revealed its campaign for the Spring/Summer 2020 season featuring none other than Bella Hadid. Lensed by photographer Ethan James Green, who recently also shot Alexander McQueen’s SS20 range, the black-and-white visuals feature the model in dark-colored hair with statement bangs. Highlighting the images are a white top with cut-out detailing at the neckline, a stretchy black long-sleeved shirt and black leather jacket.

This is the first time the two names have linked up for a shoot, while styling was done by Patti Wilson and creative direction by Brian Philips. The photographer is known to be a long-time Helmut Lang collaborator, their last project being the Fall/Winter 2017 campaign featuring Dara, Alek Wek and more.

Helmut Lang’s SS20 collection is available for purchase now at the brand’s web store and at 821 Washington Street in New York.

For more fashion news, check out Jil Sander’s latest capsule launched exclusively with MATCHESFASHION.

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