Helmut Lang Debuts FW20 Collection With a Photography Exhibition Instead of a Runway Show
The brand collaborated with photographer Sunil Gupta for its latest.
This season, Helmut Lang decided to eschew a traditional runway show in favor of a photography exhibit. Instead of debuting on the runway, the brand’s Fall/Winter 2020 collection was unveiled at a gallery on Monday night. Creative Director Thomas Cawson tapped photographer Sunil Gupta to shoot the label’s latest range in the style of his 1976 series, Christopher Street. Gupta’s original works explored post-Stonewall gay culture in New York City‘s Greenwich Village (Christopher Street is a major byway of the neighborhood), revealing identities that were often overlooked at the time.
For his latest, Gupta returns to the famed street to capture friends and collaborators of Helmut Lang wearing the brand’s new offerings. Stylist Mel Ottenberg wears a denim-on-denim ensemble and dancer-meets-influencer Parker Kit Hill – who also walked Christopher John Rogers — shows off a cleanly tailored, coral-hued coat. Artist Slava Mogutin strolls down the sidewalk in vibrant orange lace-up shoes while Silvia Prada is captured in a knee-length lavender puffer featuring a built-in waist bag.
Check out Helmut Lang’s full FW20 collection, shot by Sunil Gupta, in the gallery above.