Fashion

Off-White™ Continues to Rank as Fashion's Hottest Brand

According to The Lyst Index Q4 report.

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Global fashion search platform Lyst has released its latest quarterly report, again naming Off-White™ fashion’s hottest brand for Q4 of 2019. The Virgil Abloh-helmed label continues to out-place Gucci, which moved up one spot to second place since Q3. Balenciaga comes in at number three while Moncler has jumped 10 spots up to fourth place, perhaps owing to CEO Remo Ruffini’s Business Leader of the Year win at the British Fashion Awards back in December.

Gucci’s GG logo belt, which has entered The Lyst Index for the ninth time in less than three years, ranks as fashion’s hottest product. The mainstay accessory is joined by index newcomer Amina Muaddi, whose Gilda glitter sandals garnered an average of 60,500 monthly searches in Q4 after appearing on Kendall Jenner and Hailey Bieber. Rihanna also recently tapped Muaddi for a role at FENTY. Coming in at number three is Prada‘s Monolith leather boot, reflecting fashion’s recent preference for lug-soled styles. In a similar vein, Dr. Martens entered The Lyst Index for the very first time as Q4’s #19 hottest brand.

Head to Lyst’s website for the full Q4 2019 fashion report.

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