Meet Shade M, a New Halal-Certified Makeup Brand
The line recently launched with a collection of liquid lipsticks.
Newly launched makeup brand Shade M is tapping into an underserved market with a line of Halal-certified lipsticks. Founded by two Middle Eastern beauty veterans with experience at Chanel and Yves Saint Laurent, Shade M caters to the needs of Muslim women by excluding alcohol, as well as genetically modified and pork-derived ingredients (such as gelatin) from its products.
Shade M’s “Muse” liquid lipstick collection spans 15 matte shades ranging from silver to classic red to pink. A selection of nude colors complement a variety of skin tones. All lipsticks are made in Italy and, besides being Halal-certified, also qualify as vegan.
The Shade M “Muse” collection retails for approximately $20 USD per lipstick and is available on Shade M’s website.