Beauty

Meet Shade M, a New Halal-Certified Makeup Brand

The line recently launched with a collection of liquid lipsticks.

By
1,057 Hypes

Meet Shade M, a New Halal-Certified Makeup Brand

The line recently launched with a collection of liquid lipsticks.

Newly launched makeup brand Shade M is tapping into an underserved market with a line of Halal-certified lipsticks. Founded by two Middle Eastern beauty veterans with experience at Chanel and Yves Saint Laurent, Shade M caters to the needs of Muslim women by excluding alcohol, as well as genetically modified and pork-derived ingredients (such as gelatin) from its products.

Shade M’s “Muse” liquid lipstick collection spans 15 matte shades ranging from silver to classic red to pink. A selection of nude colors complement  a variety of skin tones. All lipsticks are made in Italy and, besides being Halal-certified, also qualify as vegan.

The Shade M “Muse” collection retails for approximately $20 USD per lipstick and is available on Shade M’s website.

Read Full Article

What to Read Next

IKEA Fans Can Win a Sleepover at the Brand's New York and Costa Mesa Stores
Home

IKEA Fans Can Win a Sleepover at the Brand's New York and Costa Mesa Stores

Stay the night at an IKEA showroom in celebration of World Sleep Day.
1,479 Hypes

Canadian Government Will Begin Enforcing Stricter Influencer Marketing Laws
Culture

Canadian Government Will Begin Enforcing Stricter Influencer Marketing Laws

An “influencer” is no longer qualified by follower count.
1,254 Hypes

These Are New York City's Most Instagrammable Bathrooms
Travel 

These Are New York City's Most Instagrammable Bathrooms

From hotels to restaurants and bars for the ultimate selfie.
1,798 Hypes

Motorola Unveils New Foldable "Blush Gold" razr at New York Fashion Week
Tech

Motorola Unveils New Foldable "Blush Gold" razr at New York Fashion Week

A high-tech version of the OG flip phone.
2,825 Hypes

Evian & Virgil Abloh Reveal Their Latest Limited Collaboration With a Sustainability-Focused Innovation Program
Fashion

Evian & Virgil Abloh Reveal Their Latest Limited Collaboration With a Sustainability-Focused Innovation Program

The winner will be awarded a grant for sustainability-focused design and innovation projects.
1,567 Hypes

Balmain's Olivier Rousteing Talks Finding Confidence and the World of Luxury Sneakers
Fashion 

Balmain's Olivier Rousteing Talks Finding Confidence and the World of Luxury Sneakers

Releasing the fashion house’s new statement shoe, the “BBOLD.”
1,438 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.