IKEA Fans Can Win a Sleepover at the Brand's New York and Costa Mesa Stores
Stay the night at an IKEA showroom in celebration of World Sleep Day.
In celebration of World Sleep Day next month, IKEA is offering its biggest fans the chance to win an immersive sleepover experience at its Brooklyn or Costa Mesa showroom. Winners of the IKEA Swede Dreams Sleepover will spend a night playing sleep-related games and test out installations including an Insomniac Lounge featuring ASMR and a Silent Disco.
Those who aren’t chosen for the sleepover will be able to participate in special IKEA After Dark in-store events including workshops on how to overcome sleep barriers and get a satisfying eight hours. IKEA will also surprise customers in the New York and Los Angeles area with a series of sleep surprises during National Sleep Week from March 1 to March 8.
The IKEA Swede Dreams Sleepover will take place on March 13. The sleepover raffle opens February 11 on IKEA’s website and winners will be announced starting on February 24. The After Dark in-store events are scheduled for February 22.