The BAE Bulletin: Here's When & Where to Cop This Week's Best Releases
Coveted drops from Reebok, Nike and more.
As we move into the second week of February, brands including Sporty & Rich, Dior, Reebok and more are slated to drop diverse items ranging from fashion and footwear, to beauty and homeware. In this week’s instalment of BAE Bulletin, we highlight some of the best releases for you to pay attention to.
Kicking off the week is a joint capsule between HBXWM and Emily Oberg‘s Sporty & Rich — the retailer is dropping an exclusive collection made of wardrobe essentials like sweatshirts and caps. In footwear, Reebok has unveiled a special Tom & Jerry collection highlighting the features of the popular childhood characters, while Nike has created a new iteration of the futuristic Adapt BB for added comfort on the basketball court. As for beauty, Dior will be launching its new Diorsnow collection created using 20 years of research on skincare as a base. Elsewhere, food delivery app Deliveroo created unique candles reminiscent of Hong Kong‘s comfort foods.
Read on to learn more about this week’s most coveted drops.
Release Date: February 13
Release Price: TBD, available at HBX.
HBX and Emily Oberg have partnered for a capsule dropping at the retailer’s web store. With visuals shot exclusively by photographer Henrik Purienne, the collection consists of four tote bags, three caps and a sweatshirt arriving in pastel colorways like yellow, mint and purple. Each of the items sport Sporty & Rich branding in contrasting shades.
Release Date: February 14 only
Release Price: Complimentary upon ordering food from select restaurants in Hong Kong via the Deliveroo app.
Food delivery app Deliveroo has unveiled a set of candles incorporated with the aroma of Hong Kong comfort foods, including burgers and nuggets, bacon and peanut butter and dry-stirred noodles. Arriving exclusively in the city, each of the candle sets will either be available at Food Market in Sai Ying Pun or arrive as a complimentary gift for those who order food from select restaurants via the platform.
Release Date: February 15
Release Price: TBD, available at Reebok’s web store and select retailers worldwide.
Teaming up with the childhood classic cartoon TV show Tom & Jerry, Reebok unveiled a new range of sneakers featuring the Club C and Instapump Fury silhouettes, along with apparel items available for both adult and kids. The Instapump Fury arrives with a grey fuzzy upper to mimic Tom’s fur, while Club C is slated to release in two different styles. The apparel collection includes jackets and hoodies available in black and yellow as well as a hooded dress.
Release Date: February 15
Release Price: $250 HKD (approximately $32 USD) to $560 HKD (approximately $72 USD), available at Dior’s stores worldwide.
Following 20 years of research, Dior has unveiled a range of new beauty products incorporating a scientific technology dubbed Epigenetics and key ingredient Edelweiss, a flower grown in the Dior Gardens. The collection features an emulsion as well as a compact foundation, lip gloss and five-shade eyeshadow palette.
Release Date: February 16
Release Price: TBD, available at Nike’s web store.
For the new year, Nike has revealed a new iteration of the Adapt BB 2.0 with an added Air Zoom Turbo to the forefoot for a bouncier feel on the basketball court. With the Flyknit shroud being removed, athletes can wear the futuristic shoes more effortlessly while the midsole stack height has also been reconfigured for maximum comfort.