CFDA and 'Vogue' Set Up COVID-19 Relief Fund
To benefit struggling members of the American fashion community.
Pivoting the focus of the CFDA and Vogue Fashion Fund (CVFF), originally launched in the wake of 9/11 to benefit emerging creatives impacted by the tragedy, Vogue‘s Anna Wintour and CFDA Chairman Tom Ford have decided to use this year’s CVFF to aid fashion businesses impacted by the coronavirus pandemic.
To help raise awareness of the ways in which the outbreak of COVID-19 has affected emerging talent, the initiative, titled “A Common Thread,” will be accompanied by a video series highlighting the stories of struggling fashion businesses. The series will launch on March 26 at the Vogue and CFDA websites.
Those interested in contributing can text THREAD to 44-321 or donate online at A Common Thread’s official charitable platform. Applications for funding will be available on the CFDA website starting April 8. Applications are not limited to Fashion Fund participants or members of the CFDA.
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The CFDA/Vogue Fashion Fund (CVFF) was launched in 2003 in response to the 9/11 tragedy and how the crisis especially impacted emerging talent. Today, as we face another crisis that is challenging the entire fashion and retail business, Vogue’s Anna Wintour and Tom Ford, as CFDA’s Chairman, decided to repurpose the 2020 CFDA/Vogue Fashion Fund into a fundraiser to aid fashion businesses most impacted by the COVID-19 pandemic. Today marks the launch of CVFF’s “A Common Thread” fundraising and storytelling initiative spearheaded by Vogue and in collaboration with the CFDA. The goal is to raise both awareness and needed funds for those in the American fashion community who have been impacted by COVID-19 Donors can support the fund by texting THREAD to 44-321. Applications for funding will be available on CFDA.com from Wednesday, April 8th. #cvffacommonthread