Beauty 

A Beginner's Guide to The Inkey List's Affordable Skincare Products

Get to know more about the sustainable UK-based brand.

By
2,241 Hypes

A Beginner's Guide to The Inkey List's Affordable Skincare Products

Get to know more about the sustainable UK-based brand.

A slew of affordable, ingredient-led brands like The Inkey List have recently been emerging into the beauty scene and have helped democratize the skincare world. Founded just 18 months ago by Mark Curry and Colette Newberry, who worked at Boots as a beauty buyer and product developer respectively, The Inkey List has grown at a rapid pace.

From its Hyaluronic Acid Serum and Retinol Serum, to its lesser-known Snow Mushroom and Tranexamic Acid Overnight Treatment, the brand offers well-known skincare staples infused with ingredients that not even the most knowledgable beauty aficionados would have heard of yet. “Inkey is such a dynamic brand. It has the perfect mix of top-down, first to market skincare innovation and an engaged customer feedback loop,” says Alexia Inge, co-founder of Cult Beauty. “It feeds perfectly into a trend I’m calling ‘Hyper-kinetic’ beauty, a.k.a. high-energy, super-affordable efficacious products that play into many consumer tribes.”

The label has also become prolific on Instagram, providing followers with skincare advice that points them not just to The Inkey List products but other brands if necessary. Below, we caught up with co-founder Newberry to find out more about the brand.

What is The Inkey List’s USP?

Better information drives better decisions. We believe that the confusing world of skincare needs cutting through, and we developed an ingredient range that makes them simple to understand and easy to use. We are here as the knowledge providers and we want to give you the information that’s going to help and empower you to get better skin. And, by “better,” I don’t mean perfect, I mean to make you feel confident in your own skin.

What sets you apart from other affordable skincare ranges?

Affordability wasn’t the main driving force behind launching the brand. We wanted to give everyone access to great skincare and we needed to make sure the price was right, but empowering people with the knowledge they need was the biggest driver. You can offer cheap skincare until the cows come home but if people don’t understand how to use them or where to start, then it goes to waste.

Where do you get the inspiration for the next products?

We have always approached product development with the “consumer-first” mentality. Rather than going on with what our previous experience has taught us in terms of what will sell, we look at what healthy skin needs and the key questions that people always ask us about ingredients and skincare routines. Instagram and The Inkey List community play a big role too. Trends come and go all the time, and people want to play around and try out the latest ingredients. Texture is central to our customer base and we’ve worked together with the community on a couple of our launches to get the formulas right.

You have a global customer base, are there any key trends that you’ve noticed?

Key ingredients perform much better in the Western hemisphere. Lighter textures and oils, squalane in particular, and antioxidants such as Q10 are much more prevalent in the Eastern hemisphere. The Western world usually has no more than three or four steps in their routine, whereas Eastern countries have more than seven, including exfoliating toners and hydrating essences.

What are the products that really stand out for you?

We’ve actually been really shocked by the feedback on our new Oat Cleansing Balm. We always knew that we weren’t really catering to those with sensitive skin and we always wanted to fill that, but we weren’t prepared for the success of this cleanser. It’s a good example of a product that has a good entry-level price but still has that luxury texture. Plus, you can use it as a soothing mask too. Another one for me is the Polyglutamic Acid, which is the next generation of hyaluronic acid and something that a lot of people in our community hadn’t heard of. It works as a primer, a moisturizer, a plumping treatment – you name it.

For those new to the brand, what do you recommend they should start with?

Well, the brand’s global bestsellers are a good place to start if you don’t have any specific concerns and want to give your skin a bit of a boost. They include the Hyaluronic Acid Serum, Caffeine Serum, Collagen Booster and Vitamin C Serum.

For more specific concerns, we’ve outlined some options to explore:

For dry skin: Polyglutamic Acid Hydrating Serum & Peptide Moisturizer

Hyaluronic acid might be the go-to hydrating heavyweight, but Polyglutamic Acid can hold four times as much water. This gel-like serum is an absolute must for anyone who wants to achieve fresher, plumper looking skin. Follow your routine with the Peptide Moisturizer to help lock in the moisture without clogging your pores. While these both come with a higher price tag, we promise they’re worth the investment.

For sensitive skin: Oat Cleansing Balm & Hemp Oil Moisturizer

The Oat Cleansing Balm sold out when it launched earlier this month and for a good reason. Makeup, dirt and grime melt away as your massage in the balm and unlike other formulas, it doesn’t leave a greasy film or residue in its wake. Instead, the skin feels clean but cushiony. Known for its anti-inflammatory benefits, the Hemp Oil Cream Moisturizer is a good option, but you could as easily use the Peptide Moisturizer as both leave your skin feeling soft and smooth.

For blemish-prone skin: C-50 Blemish Night Treatment

The Inkey List
C-50 Blemish Night Treatment
£12.99 GBP (approximately $16 USD)
Cult BeautyCult Beauty 

Acids and exfoliators are usually the go-to for banishing breakouts and while The Inkey List does offer an array of hard-working, potent acids including the PHA Toner, we highly recommend the C-50 Blemish Night Treatment. Not only does it contain vitamin C but it also has salicylic acid that gently exfoliates the skin and unblocks pores. It’s the perfect overnight treatment to keep blemishes at bay.

For pigmentation: Tranexamic Acid Hyperpigmentation Treatment

The Inkey List
Tranexamic Acid Hyperpigmentation Treatment
$14.99 USD
SephoraSephora 

The standout product in this range for pigmentation is hands down the Tranexamic Acid Overnight Treatment. Containing two percent tranexamic acid and two percent vitamin C, this clever treatment helps lighten dark spots and scarring while you sleep – remember to slather on SPF the next day though.

Read Full Article
Editor
Pauline De Leon/Hypebae

What to Read Next

Dickies Updates Classic Workwear in Color-Blocked Summer Shades
Fashion

Dickies Updates Classic Workwear in Color-Blocked Summer Shades

Introducing the “Color Block” collection.
3,328 Hypes

Peep the Multi-Colored Sole on the Latest New Balance 992
Footwear

Peep the Multi-Colored Sole on the Latest New Balance 992

Add these to your summer sneaker lineup.
2,000 Hypes


Gucci Is Going Seasonless and Plans to Have Two Shows a Year Instead
Fashion

Gucci Is Going Seasonless and Plans to Have Two Shows a Year Instead

Amid COVID-19, more brands are re-evaluating the traditional fashion calendar.
1,888 Hypes

Fendi Women's SS20 Collection Is an Ode to Floral Prints and Intrecciato Workmanship
Fashion

Fendi Women's SS20 Collection Is an Ode to Floral Prints and Intrecciato Workmanship

Its iconic Peekaboo bag gets a hand-woven makeover.
1,145 Hypes

Teyana Celebrates the Class of 2020 With New Self-Directed Music Video, "Made It"
Music

Teyana Celebrates the Class of 2020 With New Self-Directed Music Video, "Made It"

“…this pandemic can’t stop your spirit, it can’t dim your light, and it can’t take your degree away from you!!”
1,087 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the website running and to continue providing free news to our readers. We'd appreciate your support by whitelisting HYPEBAE on your ad blocker.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBAE ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBAE”.
  3. Refresh the HYPEBAE page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBAE page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBAE page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBAE page that you were viewing.