Mira App Aggregates Black-Owned Beauty Brands in One Place
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Mira, an app that compiles skincare and makeup product reviews from across the web in one place, has added a feature aggregating Black-owned beauty brands.
According to CMO Benjamin Lord, not much information regarding Black-owned beauty brands was available to begin with, making Mira’s endeavor a struggle. “Mira summarizes product and brand information from the entire web, and in this instance, there was not much to aggregate,” he said. “As a matter of fact, Mira’s aggregator was never able to source Black-owned indie brands distributed at Sephora or Ulta, and our portfolio was built manually over time,” he added. Mira has currently compiled a list of around 60 Black-owned brands.
Head to the Apple App Store to download Mira.
In related news, Sephora has committed to the 15 percent pledge aimed at increasing retailer representation of Black-owned businesses.
