Beauty 

Mira App Aggregates Black-Owned Beauty Brands in One Place

Making it easy to support Black entrepreneurs today and everyday.

By
820 Hypes

Mira App Aggregates Black-Owned Beauty Brands in One Place

Making it easy to support Black entrepreneurs today and everyday.

Mira, an app that compiles skincare and makeup product reviews from across the web in one place, has added a feature aggregating Black-owned beauty brands.

According to CMO Benjamin Lord, not much information regarding Black-owned beauty brands was available to begin with, making Mira’s endeavor a struggle. “Mira summarizes product and brand information from the entire web, and in this instance, there was not much to aggregate,” he said. “As a matter of fact, Mira’s aggregator was never able to source Black-owned indie brands distributed at Sephora or Ulta, and our portfolio was built manually over time,” he added. Mira has currently compiled a list of around 60 Black-owned brands.

Head to the Apple App Store to download Mira.

In related news, Sephora has committed to the 15 percent pledge aimed at increasing retailer representation of Black-owned businesses.

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Jaap Arriens/Nurphoto/Getty Image

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