Culture 

Nike, Jordan Brand & Converse to Support the U.S. Black Community With $40 Million USD Commitment

“We will continue our focus on being more representative of our consumers while doing our part in the communities we serve.”

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Nike, Jordan Brand & Converse to Support the U.S. Black Community With $40 Million USD Commitment

“We will continue our focus on being more representative of our consumers while doing our part in the communities we serve.”

On June 5, Nike Inc. announced a $40 million USD commitment to support the Black community in the U.S. for the next four years. According to the company’s official statement, Nike, Jordan Brand and Converse will collectively aid and invest in organizations that put “social justice, education and addressing racial inequality in America at the center of their work.” John Donahoe, President and CEO of Nike, Inc. said:

“Systemic racism and the events that have unfolded across America over the past few weeks serve as an urgent reminder of the continued change needed in our society. We know Black Lives Matter. We must educate ourselves more deeply on the issues faced by Black communities and understand the enormous suffering and senseless tragedy racial bigotry creates. The Nike, Inc. family can always do more but will never stop striving to role model how a diverse company acts. We will continue our focus on being more representative of our consumers while doing our part in the communities we serve.”

The announcement concluded stating: “We are driven by a commitment to transparency, accountability and impact and share our progress in these areas annually through the Nike Impact Report.” This initiative follows the Swoosh brand’s “Don’t Do It” video in the wake of George Floyd‘s death, as well as Donahoe’s letter to employees addressing racism.

In related news, Jordan Brand has donated $100,000,000 USD to racial justice charities.

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