Culture 

Nike, Jordan Brand and Converse Detail Black Lives Matter Donations

Revealing the first round of organizations set to receive grants.

By
2,316 Hypes

Nike, Jordan Brand and Converse Detail Black Lives Matter Donations

Revealing the first round of organizations set to receive grants.

Back in June, Nike, Jordan Brand and Converse announced a $40 million USD donation to the Black community in the U.S. for the next four years. Additionally, Michael Jordan and Jordan Brand committed an extra $100 million USD to help fight systemic racism for the next 10 years. Now the sportswear giant has unveiled the first round of partners who will be receiving the grants.

As part of NIKE, Inc.’s $40 million USD commitment, $1 million USD will be allocated each to the NAACP Empowerment Programs, the NAACP Legal Defense and Educational Fund, Inc. (LDF) and Black Girls CODE. These national organizations are dedicated to dismantling systemic racism and making a long-lasting change within the community.

Jordan Brand’s generous donation will focus on three specific areas: social justice, economic justice, and education and awareness. Michael Jordan said in an official statement:

“I’m all in with Jordan Brand, the Jordan family and our partners, who share a commitment to address the historical inequality that continues to plague Black communities in the United States. There is a long history of oppression against Black Americans that holds us back from full participation in American society. We understand that one of the main ways we can change systemic racism is at the polls. We know it will take time for us to create the change we want to see, but we are working quickly to take action for the Black community’s voice to be heard.”

The two partners that will receive $1 million USD each are NAACP Legal Defense and Educational Fund, Inc. (LDF) and the Formerly Incarcerated & Convicted People and Families Movement (FICPFM), while $500,000 USD will be donated to Black Voters Matter. All three organizations are committed to combating Black voter suppression. On top of that, additional grants will be given to the existing Jordan Wings Program, which aids today’s Black youth through education, mentorship and opportunity.

Stay tuned while we wait for Nike to reveal the next round of partners. In the meantime, head on over to the brand’s official website for more details on its initiative.

Read Full Article
Source
Nike
Share this article

What to Read Next

Nike Unveils the Air Jordan 4 in a Clean "White and Black" Colorway
Footwear

Nike Unveils the Air Jordan 4 in a Clean "White and Black" Colorway

It’s a cop for us.
22,539 Hypes

Jordan Brand Debuts Its Own Clogs
Footwear

Jordan Brand Debuts Its Own Clogs

Add this minimal design to your footwear collection.
7,514 Hypes

Jordan Brand Introduces Pink Iteration of System.23 Clogs
Footwear

Jordan Brand Introduces Pink Iteration of System.23 Clogs

A follow-up to the initial “Sail” colorway.
1,491 Hypes


9 Sneakers Releasing This Week: Yeezy, Nike, Air Jordan and More
Footwear

9 Sneakers Releasing This Week: Yeezy, Nike, Air Jordan and More

Our weekly round up of our favorite drops.
28,988 Hypes

Le Labo Unveils New Seoul-Exclusive Scent, "Citron 28"
Beauty

Le Labo Unveils New Seoul-Exclusive Scent, "Citron 28"

A fragrance filled with notes of lemon, jasmine and ginger.
12,321 Hypes

These Are Our Readers' Favorite Lipsticks by Black-Owned Beauty Brands
Beauty 

These Are Our Readers' Favorite Lipsticks by Black-Owned Beauty Brands

A shopping guide for National Lipstick Day.
3,494 Hypes

Nike Unseats Off-White™ as Fashion's Hottest Brand
Fashion

Nike Unseats Off-White™ as Fashion's Hottest Brand

The Lyst Index Q2 Report attributes Nike’s new ranking to the coronavirus pandemic.
1,945 Hypes

MUJI Launches Furniture Subscription Program in Japan
Art & Design

MUJI Launches Furniture Subscription Program in Japan

To help professionals work from home amidst the pandemic.
3,253 Hypes

An Unlikely Pair, Lisa Frank and 'Friends' Collaborate on Clothing Collection
Film & TV

An Unlikely Pair, Lisa Frank and 'Friends' Collaborate on Clothing Collection

Both franchises collide in a colorful new capsule.
2,757 Hypes

These Are the Best Health and Fitness Tech Gadgets to Add to Your Daily Life
Culture 

These Are the Best Health and Fitness Tech Gadgets to Add to Your Daily Life

Including devices that help you relax and achieve deep sleep.
38,571 Hypes

Rina Sawayama Speaks Out About Exclusion From the BRIT Awards
Music

Rina Sawayama Speaks Out About Exclusion From the BRIT Awards

“If arts awards are creating their own sort of version of border control around their eligibility, I think that’s really problematic.”
1,008 Hypes

Upcoming 'Animal Crossing' Updates Include Fireworks and Interactive Dreams
Tech

Upcoming 'Animal Crossing' Updates Include Fireworks and Interactive Dreams

Nintendo released a sneak peek at the new additions.
1,504 Hypes

Les Benjamins Introduces Logo Swimwear
Fashion

Les Benjamins Introduces Logo Swimwear

Including bikinis, one-pieces and shorts.
5,626 Hypes

Gucci Stays Home in Fall/Winter 2020 Campaign
Fashion

Gucci Stays Home in Fall/Winter 2020 Campaign

Dubbed “The Ritual.”
4,610 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.