Fashion

Inès de La Fressange x UNIQLO's FW20 Campaign Celebrates Female Freedom in the '70s

Inspired by liberated individuals like Jane Birkin and Françoise Madeleine Hardy.

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Inès de La Fressange x UNIQLO's FW20 Campaign Celebrates Female Freedom in the '70s

Inspired by liberated individuals like Jane Birkin and Françoise Madeleine Hardy.

UNIQLO is set to drop another collaborative collection later this month. In partnership with French designer Inès de La Fressange, the Japanese retail company’s latest Fall/Winter 2020 campaign is an ode to female independence and fashion in the ’70s.

“Many women were determined to emancipate themselves from traditions. These liberated individuals took fashion and their lives in exciting new directions,” de La Fressange said in a press release. Inspired by the free-spirit of actress Jane Birkin and singer-songwriter Françoise Madeleine Hardy, garments in the line include a variety of knitwear and skirts that arrive in folkloric Fair Isle patterns available in a neutral color palette.

Another theme of the collaboration is neo-bourgeois, which has been incorporated into the designs of the silk blouses, wrap dresses, mouton-style jackets and long cardigans. Mannish styling can also be found throughout some of the pieces including the coats, classical tweed jackets and corduroy pants. Take a closer look at what to expect in the campaign above.

The Inès de La Fressange x UNIQLO FW20 collection ranges from $29.90 to $179.90 USD, which will be available at UNIQLO stores and online on August 27. In the meantime, don’t forget to check out the latest Hana Tajima x UNIQLO FW20 range here.

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