La Perla Debuts New "MAISON RAINBOW" and "MAISON METALLIC" Lingerie Collections
In celebration of its best-selling range’s 25th anniversary.
La Perla‘s timeless “MAISON” collection officially turns 25 this year. To commemorate this momentous occasion, the leading luxury Italian lingerie brand has unveiled two anniversary capsules – “MAISON RAINBOW” and “MAISON METALLIC” – via its first virtual experience, “Villa La Perla.” Creative Director Alessandra Bertuzzi said in a press release:
“What makes ‘MAISON’ unique is its timeless femininity. Although we are celebrating its 25th anniversary, the collection remains inspiringly current. Our customers recognize and value the precious materials and unrivaled Bolognese craftsmanship. Elegant and versatile, ‘MAISON’ can be worn in a multitude of ways, from day to night. A ‘MAISON’ garment imbues the wearer with confidence and draws attention and admiration wherever it goes.”
Customers are now able to explore the label’s “MAISON” archive, witness the craftsmanship behind the iconic range and take a closer look at the two new collections online. The “RAINBOW” line includes the brand’s four signature styles – short robe, camisole, slip dress and sleep shorts – reimagined in the colors “Wild Rose” and “Pale Green” with multi-colored embroidered tulle. As for “METALLIC,” the range will arrive in beautiful shades of gold and bronze made out of platinum threads.
La Perla’s “MAISON RAINBOW” collection ranges from £340 to £900 GBP (approximately $450 to $1,200 USD) and is now available via the label’s website. “MAISON METALLIC” will launch later this year in November. In case you missed it, don’t forget to check out its latest “Dreamcatcher” line.